AFQ - Michael Leon
I was first introduced to Michael through SAS at Arkitip. We went to visit his studio which use to be in Atwater, Los Angeles (same block as Geoff McFetridge’s studio). He was there with his wife Laura. This studio was were they ran Stacks and also doubled as a painting studio for both of them. I stayed in touch with Michael via email for some time. Michael also pointed me in the right direction when I began Instant Winner. He really gave me great support on that project. Michael Leon is a great designer and artist with obvious influence on the new crop of designers coming through the ranks. He’s currently working with Nike SB as the art director after working on the innovative TechPack and recently showed new prints at the Arkitip Highmath Exhibition. Michael took a little time to answer “A Few Questions”. Enjoy.
1. Since leaving LA for Oregon what do you miss most about LA and what do you miss least?
I miss the ocean the most. Something about being close to the ocean helps my sense of direction because it’s such an obvious reference point, and the layout of LA with the hills in the east has a very intuitive layout. In Portland, even though it’s smaller, if I’m outside the city center it’s really easy for me to get lost. I miss driving the least. In Portland it’s easier for me to ride my bike to work or take the train.
2. How has it been adjusting to working for a bigger company coming from a small niche company? Likes, dislikes
I like having the resources to do whatever it takes to stay inspired and excited about design…no limits on materials and innovation, proper marketing, travel,etc. The downside at first is navigating the layers of a larger organization but you sorta learn how to operate. It’s more about working as a team so if you are someone who is not willing to collaborate and trust your team, it won’t work out.
3. Have you ever had to battle an animal or fish in order to save your life or a life of a loved one? Explain
Not yet, I once surfed with a dolphin. Seeing a giant fin come out of the water right next to me made my heart stop completely. I couldn’t breath for a minute.
4. If you could pick one project you loved doing the most what would that project be?
Rasa Libre. Definately the most fun I’ve ever had designing. After that I focused more on Art and Creative direction.
5. What advice would you give to an artist or designer trying to get their foot in the door for the first time?
Look at what everyone else is doing and don’t do that.
